Hello and welcome to my new blog. Nearly twenty years in the making, and finally… I know what I want to be when I grow up. 😉
They say the average person changes careers seven times. So at the ripe age of 48, I guess I’m still ahead of the curve...or maybe just fashionably late to the party. Either way, I’m here now, and I’m ready to make some noise.
So, welcome to CRUNGIE! Not just a name, not just a vibe, but a movement.
Move over Crunchy. Move over Scrunchie. Move over Crunchy Mom groups.
Meet Crungie — where crunchy meets boujee.
How It All Started
When I first heard the word boujee, I thought, “Nope. Not me.”
I don’t live a high-class lifestyle. I’m not fancy. And pretentious has never been my thing.
I’m a “plain Jane,” let my hair air dry kind of Wyoming cowgirl who wears minimal makeup (okay, none), has zilch interest in skin care routines or manicures and believes less is more.
But the truth? I am boujee — in my own crunchy way.
And yes, my husband would probably agree: I’m a little high-maintenance. 😂
My Boujee (But Crunchy) Confessions
- 🐄 A beef snob. Ranch kid here — once you’ve had the real thing, store-bought just won’t do.
- ☕ A coffee snob. Once you taste good beans, there’s no going back.
- 🍎 A snack snob. Red 40 and Polysorbate 80 are not invited to my kid’s lunchbox (or the soccer field snack table). I’m that mom — and proud of it.
- 🌿 An ingredient snob. Because once you know, you can’t un-know.
- 👕 A clothing snob. Synthetics mess with your frequency — give me 100% cotton, linen, wool, or hemp any day of the week.
- 🧴 A chemical snob. Toxins? No thanks. My bathroom’s stocked with fluoride-free toothpaste and aluminum-free deodorant.
At restaurants, I’m the one scanning the menu like a hawk:
“What oil are you cooking in? Are you using non-stick Teflon? Please tell me it’s stainless steel or cast iron.”
And honestly? I make no apologies. Once you start connecting the dots, it’s impossible to go back to pretending you don’t see them.
The Awakening
Here’s where I get real.
I used to roll my eyes at the “boujee” women on my Facebook feed — the ones showing off their organic skincare routines, beautiful manicures, and lattes in spotless kitchens.
But as life (and motherhood) humbled me, I realized I was more like them than I thought. Shame on me for being secretly judgmental.
The Middle Ground
I’m not patchouli-and-cheesecloth-dress crunchy, but give me 100% cotton, linen, or hemp any day of the week… because frequencies, baby! Frequencies!
I’m not designer-label boujee either.
And while I joke about being a “closet prepper” (truth: I could totally live off the land if I had to), for now, I’m happily somewhere in the middle.
That’s when it hit me:
I’m Crungie.
A little crunchy. A little boujee. Always intentional. Always real.
Crungie is for the modern woman who loves clean ingredients and is wide awake to what’s really going on.
The truth is, the shutdowns and lies of 2020 changed me. The shy Heidi — the one afraid to rock the boat or risk being disliked — is gone. I now question everything.
And I mean everything.
Did we really go to the moon? Are we living in some version of The Truman Show...because that's what it feels like some days. THAT, right there, my friends where I’m at right now.
Call it conspiracy theorist. I call it wide awake.
And I make no apologies for that.
Yes — I might piss some people off. The people-pleaser in me kept me frozen for years, and honestly, that’s why I never launched this blog. But no more.
Becoming a mom changed everything.
I wasn’t able to have a child when I was younger — and that broke me for a long time. But when I had my son at 43, I understood why it happened this way. Because if I’d had him back when I still had my blinders on, I probably would’ve followed everything I was told without question.
Not now.
Now, I question everything.
And if I teach my son one thing in life, it’s this: Question everything, my child.
(I digress...but not really.)
Crungie women can make bone broth and blend a mean magnesium mocktail.
We can read food labels faster than some people read headlines.
We believe wellness isn’t about perfection, it’s about awareness and evolution.
The Heart Behind It All
Truth is, there are already so many incredible crunchy, awake moms out there — women with powerful voices, beautiful blogs, and loyal followings. For a while, I wondered, How will I stand out in that crowd?
But the reality is… I don’t need to.
We’re not in competition — we’re in collaboration.
We’re shouting from the same mountaintop.
They’re my people. And I’m here to lock arms with them — to educate, to empower, and to keep the conversation going.
If even one of my posts opens the eyes (or heart) of one mama who’s been quietly questioning things...who’s been searching for answers but didn’t know where to start, then this blog will have done its job.
Join the Movement
Crungie isn’t just a label. It’s a mindset.
It’s about bridging worlds. The old and the new. The natural and the modern. With curiosity, grace, and humor.
So… tell me — how do you spell it?
Crungee or Crungie?
Vote below, share your thoughts, and stay tuned.
We’re just getting started.
#Crungie #Crunjee #CrunchyMeetsBoujee #MakeFoodRealAgain #CrunchyMomLife #BoujeeButCrunchy #RealFoodMovement #IngredientSnob #CleanLiving #ClosetPrepper #NaturalLiving #GracefullyCrungie